тайны маркетинга

[ded_maxim]

Уже давно наблюдаю над процессом огламуривания коньячных бутылок и картонок для них, а также всевозможных подарочных наборов, а разгадка-то, оказывается, одна:

Since the early 1990s, cognac has seen a significant transformation in its American consumer base, from a predominantly older, affluent white demographic to a younger, urban, and significantly African-American crowd. The spirit has become ingrained in hip-hop culture, celebrated in songs by artists ranging from Tupac Shakur to Busta Rhymes to Lil Jon, among many others. It is estimated that between 60 and 80% of the American cognac market is African American, the majority of whom have indicated in studies that the endorsement of popular musical artists is a factor in their preference for the drink, which also spawned its nickname 'Yak' (or 'Yack'). Many have credited hip-hop culture as the savior of cognac; after nearly floundering in 1998 due to economic crisis in Asia - cognac's #1 market at the time - the cognac industry has seen its annual sales climb to approximately $1 billion in America by 2003, a growth paralleled by hip-hop's rise into the mainstream of American music.

Работают на целевую аудиторию, ага.

(музыкой навеяло)